It is hard to admit the fact that your website is not so good or isn’t performing well, but chances are if you’re reading this article it’s probably the truth.
Not every website is ready for a redesign. Neither is every business.
Instead of diving in and having wireframes and graphic mock-ups done and spending hundreds or thousands of dollars, stop and take time to develop more awareness. Don’t launch a sinking ship…
If you’re thinking about redesigning your website, these signs below may indicate your project is doomed from the start.
High bounce rate
A high bounce rate specifies a poor user experience. If your website has a high bounce rate, then it’s time to update it. If a visitor doesn’t have a positive experience when navigating or using your website, he or she may leave without visiting another page, causing your site’s bounce rate to increase.
Takes longer than 3 seconds to load
Run your website through a speed tester to see how quickly it loads. If it’s longer than three seconds, you should update your site to speed it up. One study found that nearly half of visitors abandon websites that don’t load in three seconds or less, while a separate study found that every additional second to a website’s load time resulted in 7 per cent fewer conversions.
Not SEO optimised
Let’s start with why you have a website in the first place. People are online. You need to be online. Okay, good.
Next, you have to be discoverable. Can people find you?
Where’s the first place you go when you have a question about almost anything? We’ll say search engines to be generic. But it’s probably either Google or Siri. And Siri generally searches with Google so…
If your current site isn’t SEO optimised and has little-to-no SEO power, your website redesign won’t matter. So, work on your search engine optimisation.
Not planning to use a CMS
Relying on your web agency to carry out every addition to your website such as adding content, new pages, new products or services etc. means that updates will not be able to go live instantly and will also get very costly.
A CMS (Content Management System) allows you to log in to the back-end or admin side of your website to make these kinds of content and page updates and in most cases can be used by someone without any knowledge of programming.
Your Web Development Company should recommend a CMS in the early stages of discussions, before project kick-off, that suits your business needs and allows your team to make the website changes/updates needed daily without having to pay for each small update.
In addition to general SEO work, making sure your site is mobile-friendly will help with getting found in search and user experience.
The quicker your site loads, for example, the more weight Google gives it because people won’t bounce due to lagging load times.
And, considering why people might access your website from their phone is helpful in UX design. For instance, if you’re a cafe and they’re mobile, they might be looking for your hours and maybe directions. Present those solutions in responsive-design modules and solve for your visitors right away.
Doesn’t match your brand
If your website doesn’t match your brand, then you should update it. From the logo and header to the font and formatting, every single element on your website must reflect your business’s brand. Otherwise, visitors won’t recognise your business and what it offers.
Giving your website a complete makeover with a new brand-focused design is time-consuming, but it’s necessary to create a unique identity for your business. As visitors encounter your website, they’ll see brand elements, which they’ll associate with your business.
Uses an ineffective CTA
Your website should have a call to action (CTA) that tells visitors the next step they should take to engage with your business, and you should monitor the performance of this CTA to determine whether it needs adjusting.
Pay attention to the percentage of users who click your website’s CTA. Known as click-through rate (CTR), it reflects how well your CTA can grab visitors’ attention and compel them to click the linked text or image. Changing the shape, colour, text or placement of a CTA can all affect its performance.
A website is a powerful marketing tool that can help you connect with your business’s audience and nurture them into customers, but you need to update it regularly. If you notice any of the signs listed here, log in to your website and make the necessary changes. It will allow you to build a stronger and more effective online presence for your business.
For more information, get in touch with the Kuroit team today.