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Optimising your website for SEO

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Optimising your website for SEO

While many website owners might want a flashy website which captivates its visitors, in the modern digital landscape, optimising a website for SEO can be just as important. For this reason, one of the most useful how-to guides for web design concerns itself with how to make an address SEO friendly. Measure your key site metrics, comprehend your visitors’ online behaviour, and give them a personalised site understanding to boost conversions.

Let’s have a look at some tips on how to go about designing a website which is ready to fly up the rankings!

Optimise your images

Imagery can make or break a website, breaking up the monotony of text, while acting as an engaging point of attention for visitors to lock into. Go enthusiastic overboard with your image size, however, and it could spell danger. Common sense suggests keeping images under the 100 KB mark to ensure that rankings, and user experience, are not significantly embarrassed by them.

Get around with ease

Marketers sometimes feel as though they’re at odds with Google. The search engine fails to rank their best content, for instance, or they see a huge drop in traffic after an algorithmic update. Websites which are designed with little thought given to navigation might harm the user experience. Ensure there is an easily readable navigation bar on either the top of the page or the side, and don’t overload it – keeping it simple can attract visitors to move around freely, and give you more page hits.

It’s all in the name

… of the URL, that is. Choosing an SEO friendly URL has been known to be helpful to hike your level. In recent times, changes made to the Google algorithm might have scared some web designers away from these ‘exact match domain’ (EMD) URLs, with thinking that their SEO power has dropped. But further studies have shown that even though they might not be the force they were, they can still give you an SEO boost.

Get ready for mobile

With the huge switch to smartphones the world has witnessed, it makes sense to ensure that your site is optimised for mobile. While up until now mobile rankings on Google have reflected those which are seen on a normal computer, there are plans afoot to produce mobile-specific rankings which give precedence to mobile-friendly sites, so don’t be left behind!

Optimise the website for mobile

With more and more people accessing websites via mobile devices, you don’t want to leave those potential conversions out in the cold. Moreover, Google has launched the mobile-first index, which means you might rank better if you focus on mobile-friendliness.
Responsive design offers the easiest solution. You can download free and premium WordPress themes that have responsive design built-in, which means you don’t have to worry about adding any additional code.

For more information, get in touch with the Kuroit team today.

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